Growth · Monetization
Kuku TV
6%
Net revenue increase
Redesigned pricing, paywalls, and ad monetization strategy. Net revenue rose 6%, ad revenue rose 165%, and ad viewer rate rose 16%.
Product portfolio, 2026
I got into product sideways. I've been building ever since.
Final-year Chemical Engineering student at IIT Bombay working on consumer monetization and 0→1 products. Recently a product intern at Kuku FM; before that, built NextCo with SINE IIT Bombay.
Featured work
Work that moved a real number.
0–1 building · GTM
NextCo
4,500+
Users at launch
Built India’s first IP-led AI co-founder matchmaking platform with SINE IIT Bombay, grew its user base 3×, and later handed it over to SINE.
0–1 building · Product
OfferLyst
600+
roles unified across 250+ companies and 25+ job sources
An AI career copilot unifying 600+ roles across 250+ companies and 25+ job sources, with 1,500+ users at pilot launch. Actively building.
Builder log
The work between launches.
Product PRDs
Self-initiated PRDs on real products: problem diagnosis, prioritization and rollout plans.
Zerodha Kite onboarding PRD
12-page PRD diagnosing a major KYC and first-login drop-off, with RICE prioritization and a phased rollout plan.
Product teardowns
I write teardowns for products I don't work on, because it's the fastest way to get better.
Super.money
Why the cashback is really customer-acquisition cost for a credit business, and how home-screen hierarchy is holding activation back.
Earlier internships and projects
At Mutanex Genomics, an AI clinical platform serving 5,000+ patients and 50+ hospitals, I ran funnel analysis that cut processing time 30% and human error 10%, then mapped 20+ user journeys to lift clinician adoption 15%. At Zenma Coffee, a ₹3.3 Cr-funded D2C espresso brand, I benchmarked 8+ competitors to reposition GTM and lift acquisition 18%, then launched an 8-SKU subscription product shaped by 20+ customer interviews and 2 pricing revisions across 5+ city markets. At Mild Cares, I analyzed 100+ reviews and 20 competitor products to identify 3 high-impact features for GynoCup, projecting an 8% market-share opportunity.
How I think
Frameworks are useful when they change the work.
RICE prioritization
I used it to cut 25+ user pain points down to 6 PRDs and prioritize 11 requirements at Mild Cares.
Funnel and drop-off analysis
The throughline across Kuku TV’s 45+ mapped journeys, Mutanex’s 20+ journeys, and the Zerodha PRD.
Competitive benchmarking
I studied 10+ OTT and fintech products for Kuku TV, and 8+ competitors to shape Zenma’s pricing strategy.
AARRR and retention frameworks
I applied them to Kuku FM’s engagement systems, designing 40+ notification workflows standardized across 5+ consumer apps.
User-interview-driven roadmaps
NextCo’s matching criteria came directly from 30+ founder interviews.
About
Builder first. Analyst when the problem needs it.
I’m a final-year Chemical Engineering student at IIT Bombay with a minor in Management.
I got into product sideways. As Startup Relations Head at E-Cell, I spent a year around founders and kept hearing the same unsolved problem. That became NextCo, an AI co-founder matching platform I built 0→1 in partnership with SINE IIT Bombay and later handed over to them.
Since then I’ve worked across both ends of the product spectrum: Mutanex Genomics in healthcare B2B SaaS and Kuku in consumer OTT, paywalls, and monetization. I also write PRDs and teardowns for products I don’t work on because that’s the fastest way to get better.
Outside product: handball, and an unreasonable amount of songs.
Resume and contact